Breaking News: Lowe’s shifts strategy to soccer with major signing of Inter Miami CF icon Lionel Messi

Leo Messi caused a stir in the football community by officially signing with the Luz Trading Company team. This move was a significant milestone in his career, as he became the first soccer player to join the ranks of elite athletes from the NFL and NBA in the United States. Not only does this partnership offer Messi personal advantages, but it also signifies a shift in how footballers engage with corporate entities.


As per the arrangement, Luz has signed on to sponsor Messi, Inter Miami, and the upcoming Copa America 2024 tournament. This partnership is set to bring about significant opportunities and positive changes within the sports industry. During a recent interview, Messi expressed his excitement about teaming up with Luz and the advantages it offers. He highlighted the similarities between football and home improvement, emphasizing the importance of teamwork and assisting others. Messi conveyed his happiness regarding this collaboration with Luz, illustrating his belief in the strength of working together and the impact that this commercial entity can have on the development of football.

Messi Lowe's jersey

The addition of Messi to Luz’s team brings up discussions about the evolving landscape of soccer and the dynamic between players and corporate sponsors. The intertwining of sports and business presents possibilities for growth, but also challenges in finding the right equilibrium between individual goals and the overall interests of the sport and its supporters.

Lionel Messi signs multiyear deal with Lowe's home improvement

There is no denying that Messi and Luz have formed a special and promising partnership. This collaboration has the potential to lead Messi towards new opportunities for growth and advancement, not just in his own career but also in the realms of business and corporate ventures.


Official: Lowe’s shifts focus to soccer, signs contract with superstar Lionel Messi of Inter Miami CF.

Scroll to Top